InvenSense Announces Coursa Retail, an Indoor Shopper Location Analytics and Retargeting Service for Brick and Mortar Retailers

2023-07-14 TDK InvenSense News

For the First Time, Retailers can Retarget Consumers based on In-Store Browsing History to Increase Conversion Rates and Shopper Loyalty


SAN JOSE, Calif.–(BUSINESS WIRE)–Jan. 14, 2016– InvenSense), a leading provider of MEMS sensor platform solutions, announced Coursa Retail™, a shopper location analytics, and retargeting service for brick-and-mortar retailers that enables the same degree of actionable shopper behavior insights in-store that retailers have today through their online channels. Coursa Retail integrates into the retailer's mobile customer application and uses existing motion tracking sensors in shopper smartphones to deliver unique insights into individual and aggregated shopper behavior in stores by accurately recording and tracking the shopper's path and dwell time at all points in a retail store.


With intense competition from online retailing, brick-and-mortar (offline) retail companies are looking for deeper customer insights to improve customer loyalty and drive higher conversion rates similar to online models. Retailers can already retarget online customers based on their browsing history, but in-store consumer behavior and browsing history have always been a "black hole", until now.


The Coursa Retail platform delivers unprecedented shopper insights such as missed conversions, checkout duration and queue measurement, purchase sequence, and traffic flow by department, end-cap, aisle, and category. With precise shopper location information from Coursa, retailers can now retarget consumers based on their in-store browsing and shopping history which can drastically improve conversion rates and customer loyalty.


The key advantages of the Coursa Retail platform versus existing solutions on the market are that it operates in the background and does not require real-time engagement by the shopper, it does not require any expensive per-store infrastructure or site surveys, it works on shopper's existing smartphones, and it does not require access to any in-store retailer data networks. Coursa Retail supports both iOS and Android smartphones.


"Coursa Retail is the first Software as a Service Platform  (SaaS platform) from InvenSense focused on indoor location analytics," said Eitan Medina vice president of marketing and product management, InvenSense. "Insights from our platform can be turned into actions and monetized by retailers, enabling them to increase conversion and loyalty by retargeting customers from in-store missed conversions. The data from Coursa Retail can also optimize merchandising, store planning, and staffing decisions."

授权代理商:世强先进(深圳)科技股份有限公司
技术资料,数据手册,3D模型库,原理图,PCB封装文件,选型指南来源平台:世强硬创平台www.sekorm.com
现货商城,价格查询,交期查询,订货,现货采购,在线购买,样品申请渠道:世强硬创平台电子商城www.sekorm.com/supply/
概念,方案,设计,选型,BOM优化,FAE技术支持,样品,加工定制,测试,量产供应服务提供:世强硬创平台www.sekorm.com
集成电路,电子元件,电子材料,电气自动化,电机,仪器全品类供应:世强硬创平台www.sekorm.com
  • +1 赞 0
  • 收藏
  • 评论 0

本文由ChangeArmy转载自TDK InvenSense News,原文标题为:InvenSense Announces Coursa Retail, an Indoor Shopper Location Analytics and Retargeting Service for Brick and Mortar Retailers,本站所有转载文章系出于传递更多信息之目的,且明确注明来源,不希望被转载的媒体或个人可与我们联系,我们将立即进行删除处理。

评论

   |   

提交评论

全部评论(0

暂无评论

相关推荐

InvenSense Announces SensorStudio 2.3 Supporting Dataflow-Based Custom Sensors

InvenSense, Inc. announced the new SensorStudio 2.3 release. SensorStudio 2.3 is the latest reiteration of InvenSense‘s sensor prototyping and development platform for the Internet of Things (IoT). The support of custom sensors allows IoT developers a wider range of physical and virtual sensors.

原厂动态    发布时间 : 2023-07-07

InvenSense And AutoNavi Partner To Provide High-Accuracy, High-Availability Turn-By-Turn Navigation User Experience To Huawei Smartphones

With the added inputs from the map matching engine, IPL enables Huawei’s smartphones and AutoNavi’s turn-by-turn navigation to be more immune to scenarios with poor GPS signals enabling a more fluid user experience with fewer erroneous re-routes.

原厂动态    发布时间 : 2023-07-17

InvenSense® Provides High-Accuracy Turn-By-Turn Navigation User Experience To HiSilicon Mobile Platforms and Huawei Smartphones

InvenSense, a leading provider of MEMS sensor platform solutions, today announced that the InvenSense Positioning Library (IPL) software sensor-assisted positioning technology has been licensed by Huawei for incorporation into the Kirin 950 mobile application processor platforms.

原厂动态    发布时间 : 2023-06-29

TDK Extends Battery Life of Kaadas Smart Door Lock with SmartSonic™ Ultra-low-power Time-of-Flight Sensors CH201

TDK announces the successful integrations of the InvenSense CH201 ultrasonic Time-of-Flight sensors into the Kaadas K9-F smart door lock, enabling its face recognition functionality to automatically unlock for recognized users, which was recently launched into the consumer market.

应用方案    发布时间 : 2023-05-30

TDK Presents Second-Generation 6-axis IMUs for Advanced Driver Assistance and Safety Applications

TDK Corporation further extends its InvenSense SmartAutomotive™ MEMS sensor family with the IAM-20685HP and IAM-20689 second generation 6-axis IMUs for automotive safety applications. Both devices deliver reliable motion data for decision-making algorithms and accurately detect vehicle dynamics in real-time to enhance advanced driver assistance (ADAS) and safety applications.

产品    发布时间 : 2024-11-14

TDK Announces MEMS Sensor Innovations ICM-42370-P and IIM-42653 at CES with Two IMUs for Consumer and Industrial applications

The new InvenSense SmartMotion ICM-42370-P is a premium 3-axis accelerometer for consumer applications that require low noise and high sensitivity. The InvenSense SmartIndustrial IIM-42653, a high-FSR 6-axis IMU for industrial applications, is now available in full-scale production.

产品    发布时间 : 2024-01-13

InvenSense Announces Virtual Reality Display Inertial Sensor ICM-20603 Targeting for AR/VR/HMD Applications

InvenSense announced the ICM-20603, a 6-axis inertial sensor targeted for AR/VR/HMD applications. The ICM-20603 also comes with a compatible 1KHz 9-axis sensor fusion library and software to create a platform for compelling new sensor-rich VR devices.

新产品    发布时间 : 2023-07-04

商品及供应商介绍  -  TDK INVENSENSE  - 2023/3/9 PDF 英文 下载

InvenSense Announces World’s Smallest, Lowest Power I²S Microphone ICS-43434 for IoT and Wearable Markets

InvenSense‘s new ICS-43434 I²S Microphone provides 65% power savings in its low-power mode compared to existing solutions while delivering excellent acoustic performance targeted to IoT and Wearable applications.

产品    发布时间 : 2023-07-15

InvenSense and Sonion Announced O-Series MEMS Microphones Specifically for Hearing Aids

The new O-series, which has been designed specifically for hearing aids, provides superior sound quality with a very high SNR, increased overload margin for extended dynamic range, and very low power optimized for 0.9V operation. It offers hearing aid manufacturers greater flexibility in hearing aid design.

产品    发布时间 : 2023-07-16

InvenSense® Announces World’s First 6-Axis Mainboard OIS-Macro Sensor ICG-20660L, Enabling Crisper Macro Photography in Smartphones

Macro photography, however, magnifies hand jitter beyond the capabilities of existing OIS solutions. The ICG-20660L addresses this challenge by allowing the OIS-Macro motion sensor to be placed on the main board of a phone without the need for dynamic calibration at the phone level during production.

产品    发布时间 : 2023-07-09

TDK InvenSense(应美盛)SmartMotion®MEMS运动传感器选型表

描述- InvenSense was the first company to deliver Motion Interface solutions with fully integrated sensors and robust MotionFusion™ firmware algorithms. The MotionTracking™ devices enable customers to integrate Motion Interface capability directly into devices with minimal development cost and effort.

型号- ICM-42688-P,ICM-42605,IAM-20380,ICM-42688-V,IIM-42352,IIM-42351,ICM-40609-D,IAM-20381,ICM-42670-P,ICM-40627

选型指南  -  TDK INVENSENSE  - 2023/6/25 PDF 中文 下载

Data visualization in Retail by Silion RFID Solution

In a mobile phone retail store, there are many people who view and try different mobile phones, but how can we quickly and scientifically identify which phone is most popular? The rapid development of RFID technology provides a simple solution to this problem.

应用方案    发布时间 : 2024-11-07

TDK InvenSense全面量产ASIL-B惯性测量单元IAM-20685,支持自动泊车和视觉系统等广泛ADAS应用

TDK集团宣布IAM-20685正式量产,这是按照ISO 26262标准为ADAS和自动驾驶汽车系统开发的最小ASIL-B单片6轴MEMS IMU。支持自动泊车、ADAS域控制器和视觉系统等广泛的ADAS应用。该产品简化了汽车ADAS系统的开发,也攻克了其他的技术弱点,这得益于其6轴集成和组件级别的ASIL-B兼容性。在市场上,其高性能和最小尺寸意味着其在集成定位、视觉和雷达模块中是最佳的IMU。

原厂动态    发布时间 : 2023-06-15

展开更多

电子商城

查看更多

品牌:TE connectivity

品类:MEMS sensor

价格:¥111.8049

现货: 100

品牌:TE connectivity

品类:load cell

价格:¥277.8084

现货: 20

品牌:AMPHENOL SENSORS

品类:compact MOS sensor

价格:¥55.6300

现货: 20

品牌:TE connectivity

品类:load cell

价格:¥277.8084

现货: 20

品牌:TE connectivity

品类:MEMS sensor

价格:¥111.8049

现货: 10

品牌:TE connectivity

品类:MEMS sensor

价格:¥107.6255

现货: 10

品牌:TE connectivity

品类:MEMS sensor

价格:¥107.6255

现货: 10

品牌:TE connectivity

品类:MEMS sensor

价格:¥112.1243

现货: 10

品牌:TE connectivity

品类:MEMS sensor

价格:¥158.9911

现货: 8

品牌:TE connectivity

品类:MEMS sensor

价格:¥111.8049

现货: 5

品牌:

品类:

价格:

现货:

品牌:

品类:

价格:

现货:

品牌:

品类:

价格:

现货:

品牌:

品类:

价格:

现货:

品牌:

品类:

价格:

现货:

品牌:

品类:

价格:

现货:

品牌:

品类:

价格:

现货:

品牌:

品类:

价格:

现货:

品牌:

品类:

价格:

现货:

品牌:

品类:

价格:

现货:

现货市场

查看更多

品牌:TDK

品类:MLCC

价格:¥0.7500

现货:556,697

品牌:TDK

品类:贴片电容

价格:¥0.1415

现货:316,000

品牌:TDK

品类:阻容感

价格:¥0.1260

现货:170,000

品牌:TDK

品类:MLCC

价格:¥0.2600

现货:99,716

品牌:TDK

品类:MLCC

价格:¥0.1200

现货:83,183

品牌:TDK

品类:MLCC

价格:¥0.0600

现货:66,430

品牌:TDK

品类:贴片电容

价格:¥0.2200

现货:48,129

品牌:TDK

品类:合路器

价格:¥0.4000

现货:42,487

品牌:TDK

品类:共模电感

价格:¥2.9000

现货:39,880

品牌:TDK

品类:共模电感

价格:¥2.0678

现货:32,378

品牌:

品类:

价格:

现货:

品牌:

品类:

价格:

现货:

品牌:

品类:

价格:

现货:

品牌:

品类:

价格:

现货:

品牌:

品类:

价格:

现货:

品牌:

品类:

价格:

现货:

品牌:

品类:

价格:

现货:

品牌:

品类:

价格:

现货:

品牌:

品类:

价格:

现货:

品牌:

品类:

价格:

现货:

查看更多

授权代理品牌:接插件及结构件

查看更多

授权代理品牌:部件、组件及配件

查看更多

授权代理品牌:电源及模块

查看更多

授权代理品牌:电子材料

查看更多

授权代理品牌:仪器仪表及测试配组件

查看更多

授权代理品牌:电工工具及材料

查看更多

授权代理品牌:机械电子元件

查看更多

授权代理品牌:加工与定制

世强和原厂的技术专家将在一个工作日内解答,帮助您快速完成研发及采购。
我要提问

954668/400-830-1766(工作日 9:00-18:00)

service@sekorm.com

研发客服
商务客服
服务热线

联系我们

954668/400-830-1766(工作日 9:00-18:00)

service@sekorm.com

投诉与建议

E-mail:claim@sekorm.com

商务合作

E-mail:contact@sekorm.com

收藏
收藏当前页面